Executive Summary: Overview of the exciting business case. General Company Description: The Mission, Vision and Goals for this start-up Cruise Line, in addition to our Business Philosphy and Management & Corporate Structures. Cruise Line Synergies: Maps out the tangible financial synergies for a community of companies in the Travel & Tourism, Retail and Service Sectors. Financials: Detailed 10 year projections of the Income Statement, Balance Sheet and Cash Flow Statement supported by Break Even, Sensitivity and Ratio Analyses, and 5-year Business Valuation. Cruise Industry Overview: Includes the evolution of the modern Cruise Industry, its placement within the overall Hotel & Resort Sector, identification of Cruising's future potential, thorough Supply & Demand Projections, and the Industry's Competitive Landscape - complete with PEST and SWOT Analyses. Cruise Market Segmentation: Identification of the Cruise Sectors, Geographic and Destination Segmentations. Customer Demographics: Projection of our Target Market, its characteristics, decision influencers and target customer profile. Marketing Plan: Taking the industry and market analyses into consideration, I have constructed a Marketing Plan pursuant to the overall objectives of this start-up Cruise Line. The plan contains the Branding, Promotion, Product (highlights), Pricing, Distribution Channels and loyalty programme for the new venture. Further, an introduction to the Innovative, Dynamic and Fun (IDF) Principles. Product: Describes the dimensions of our product differentiation, itinerary construction, Ship Design & Features, and the Level of Services on board. Features & Benefits: Maps the features of V-Cruises Product and IDF Principles against the competitve arena to plot the Benefits for our customers and illustrate the current gaps in the market. Cruise Operations: Reviews the overall operating environment of Cruise Lines, and identifies the requirements of our Ship Operations, Hotel Management and Corporate / Landside company operations. Start-up Project Plan & Costs: In order to mobilise the project team who will deliver this business to market, we have produced a high level project plan and projected the required start-up investments. Additionally, we have identified a 'Rapid Mobilisation' start-up option, providing an early product launch and revenue streams.
In short, this Business Plan provides a potential start-up Cruise Line with a full outline for commencing an exciting and profitable venture within the industry.